SALES ENGLISH

Closing Deals in English

Learn how to close deals confidently in English. Get closing techniques, key phrases, and real scripts for non-native sales professionals.

Practice This Pitch

Scenario Overview

You've been working this deal for three weeks. The prospect has seen a demo, had a technical evaluation, and received the proposal. You're on the final call to get a verbal commitment. The decision-maker likes the product but is hesitant about the annual commitment and wants flexibility.

Framework: Assumptive Close Framework

Step 1

Summarize Agreed Value

Recap everything the prospect has agreed the product solves: 'So based on our conversations, we've confirmed that the product addresses your three main challenges — data entry, reporting, and team visibility.'

Step 2

Address Remaining Concerns

Ask directly: 'Is there anything else we need to address before moving forward?' This surfaces any last-minute objections and shows confidence.

Step 3

Present the Proposal as a Given

Instead of asking 'Do you want to buy?' say 'The next step is to get the contract signed so we can start onboarding your team next week.' This assumes the close and moves the conversation forward.

Step 4

Offer Two Options, Not One

Give the prospect a choice between two positive outcomes: 'Would you prefer the annual plan with the 20% discount, or the quarterly plan for more flexibility?' Both options result in a sale.

Step 5

Confirm & Celebrate

Once they agree, confirm immediately: 'Fantastic — I'll send the contract over in the next 10 minutes. Welcome aboard!' Make them feel good about their decision.

Key Phrases

Based on everything we've discussed, I'm confident this is the right solution for your team.

Expressing confidence

formal

Is there anything else we need to address before we move forward?

Surfacing last objections

neutral

The next step would be getting the paperwork signed so we can start your onboarding.

Assumptive close

neutral

Would the annual plan or the quarterly plan work better for you?

Either/or close

neutral

I want to make sure you feel completely comfortable with this decision.

Showing care

formal

If we can get the contract signed by Friday, we can have you live by the end of the month.

Creating urgency

neutral

Congratulations — I think this is going to make a huge difference for your team.

Celebrating the close

casual

Let me walk you through what happens after you sign.

Next steps

neutral

I'll send the contract over right now — who should I copy on the email?

Admin confirmation

neutral

Welcome aboard! Our onboarding team will reach out within 24 hours.

Post-close welcome

casual

Pronunciation Guide

Word❌ Common Error✅ CorrectTip
contractkon-TRAKTKON-trakt (noun) / kun-TRAKT (verb)As a noun: stress on first syllable. As a verb ('We'll contract them'): stress on second.
guaranteeguh-RAN-teegair-uhn-TEEStress on the last syllable: TEE.
procurementpro-KURE-mentproh-KYOOR-muhntThree syllables. The 'cure' part sounds like 'kyoor'.
quarterlyKWART-er-leeKWOR-tur-leeThree syllables. The first sounds like 'kwor', not 'kwart'.
onboardingon-BOAR-dingON-bor-dingStress on the first syllable: ON.

Handling Common Objections

Client Says:

I need more time to decide.

You Respond:

Of course — I don't want to rush you. Can I ask: what specific information would help you make the decision? If it's about risk, our money-back guarantee means there's really no downside to getting started.

Client Says:

I like it, but I can't commit to a full year.

You Respond:

That's why we offer the quarterly option — you get the product with the flexibility to evaluate as you go. Most clients upgrade to annual after seeing the first month's results.

Client Says:

We need to get legal to review the contract.

You Respond:

Absolutely. I'll send the contract now with a redline-ready version. Is there a typical turnaround time for legal review? I want to make sure we have enough time to get you onboarded this month.

Client Says:

Can you do better on the price?

You Respond:

I appreciate you asking. The annual plan already includes a 20% discount — that's our best pricing. The quarterly plan offers more flexibility at a slightly higher monthly rate. Which trade-off matters more to your team?

Full Example Script

YO
YouThanks for making time for this call. I know you've been evaluating the product for a few weeks now, so I wanted to check in — how are you feeling about everything?
PR
ProspectHonestly, I'm impressed. The team really liked the product during the trial. My only hesitation is the annual commitment.
YO
YouThat's completely understandable. Let me offer two options: we have the annual plan at $500 per month with a 20% discount, or the quarterly plan at $600 per month with more flexibility. Which feels more comfortable for you?
PR
ProspectThe quarterly option is interesting — that gives us a chance to validate the ROI before committing long-term.
YO
YouThat's exactly why we offer it. And honestly, most clients who start quarterly end up switching to annual after the first quarter because the results speak for themselves.
PR
ProspectAlright, let's go with quarterly to start.
YO
YouFantastic! I'll send the contract over in the next ten minutes. Who should I copy on the email — just you, or your procurement team as well?
PR
ProspectCopy our head of procurement too. I'll forward you her email.
YO
YouPerfect. Once the contract is signed, our onboarding team will reach out within 24 hours to get your team set up. Congratulations — I really think this is going to make a big impact!

Common Questions

How do I ask for the sale without sounding pushy?
Use assumptive language. Instead of 'Would you like to buy?' say 'The next step is to get the contract signed so we can start onboarding your team.' This makes the close feel like a natural progression, not a hard sell.
What if the prospect says they need to talk to their boss?
This often means you haven't been selling to the right person. Ask: 'Would it help if I prepared a one-page summary for your boss? Or I'd be happy to join a quick call to answer any questions directly.' Always try to get in front of the actual decision-maker.
How do I handle the silence after asking for the close?
Resist the urge to fill the silence. After you ask a closing question, stop talking and wait. The first person to speak usually concedes. Silence means the prospect is thinking — let them.

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